Pay-per-click advertising, also known as PPC, can be highly profitable for your business. As a digital marketer, knowing all the types of PPC ads and how to apply them is vital for business success.
Here are 6 types of PPC ads:
1) Search Ads
Search ads are online advertisements that businesses pay for, usually displayed at the top or bottom of search engine results pages, and are triggered by specific keywords to drive targeted traffic to their websites.
2) Display Ads
Display ads are graphical advertisements that appear on websites, apps, or social media platforms, typically in the form of banners, images, or videos, to promote a product, service, or brand.
3) Social Media Ads
Social media ads are online advertisements that appear on social media platforms to promote products, services, or content to users based on their interests and behavior.
4) Remarketing Ads
Remarketing ads are targeted online ads that are shown to users who have previously visited a website, reminding them of the product or service they viewed, encouraging them to return and make a purchase.
5) Shopping Ads
Shopping ads are online advertisements that display product images, prices, and links in search results or on websites, allowing users to quickly find and purchase products from online retailers.
6) Videos Ads
Video ads are short promotional videos designed to capture viewers’ attention and deliver a marketing message, often used in digital advertising to promote products or services.
