At Essey Marketing, our website audits uncover the issues that hurt your visibility, frustrate your visitors, and block conversions. We combine technical SEO, on-page optimization, and user experience (UX) evaluation into one comprehensive report—so you know what to fix and how to fix it.
If your website isn’t driving traffic or generating leads, this is where you start.
A website audit is a deep dive into your site’s structure, performance, and visibility. It identifies technical problems, SEO gaps, content issues, and user experience breakdowns that are hurting your site’s effectiveness.
Think of it as a checkup for your website. Whether you built it last week or five years ago, an audit shows what’s working, what’s broken, and what’s missing—and gives you a clear path to improvement.
Our audits blend marketing strategy with technical insights. You don’t just get a list of errors—you get prioritized, plain-language recommendations that improve how your site performs and converts.
We assess how your site is built and how search engines interact with it:
Site speed & performance
Mobile responsiveness
Crawlability & indexing issues
Redirects & broken links
XML sitemaps & robots.txt
Core Web Vitals & page experience
We evaluate how well your content is optimized for search engines and users:
Meta titles & descriptions
Header structure (H1, H2, H3…)
Image alt text
Internal linking
Keyword usage
Duplicate content detection
We look at how users interact with your site—and what’s getting in their way:
Navigation structure & menu usability
Page layout & readability
Mobile UX
Call-to-action (CTA) visibility
Accessibility issues
Conversion path clarity
We review the clarity, relevance, and effectiveness of your copy:
Messaging consistency
Value proposition clarity
Content structure and scannability
Page-level content gaps
For local businesses, we also assess:
Google Business Profile health
Local citations & directory listings
Location-specific landing pages
Fix What’s Costing You Leads: Most websites lose traffic or customers due to issues the owner doesn’t know exist.
Improve Google Rankings: Better structure, faster load times, and smarter content help you rank higher.
Boost Conversion Rates: Clear UX recommendations help turn more visitors into paying customers.
Save Time and Money: Know what to fix before investing in redesigns or ads.
Get a Strategic Plan: No fluff—just a clear path forward, with priority levels and actionable steps.
Do I need to know SEO to understand the audit?
Not at all. Our reports are written in plain language, with clear next steps and explanations you can follow—even without technical knowledge.
Can you help implement the changes?
Yes. We can either provide your developer with recommendations or implement the fixes for you as part of a follow-up project.
How long does an audit take?
Most audits are completed within 7–10 business days, depending on site size and complexity.
Is this for new or existing websites?
Both. We audit live sites that are underperforming and also pre-launch sites to ensure everything is set up correctly before going live.
Will I get a PDF or presentation?
You’ll receive a fully detailed PDF report and an optional walkthrough call to review findings and prioritize next steps.
Have a project in mind? A question about what we do? Or just want to talk strategy? We’d love to hear from you.
Whether you’re looking to grow your business with SEO, launch a new website, or develop a digital marketing strategy that actually delivers — we’re here to help.
Fill out our form or reach out directly and we’ll be in touch within one business day.
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