Search engines scour the internet for content and evaluate hundreds of factors to determine which content best fits your search. Search engines do this evaluation through a process called “crawling and indexing,” where content is discovered, analyzed, and cataloged.
This content can be in the form of web pages, images, videos, PDFs, etc. Additionally, the content is ordered by how well it matches a query in a process known as “ranking.”
Crawl: the discovery and analysis of web pages, links, code, and content that lead to more pages
Index: storing and organizing crawled content
Rank: ordering indexed content from most relevant to least relevant
Drive Organic Website Traffic With SEO
Gain brand visibility and drive more customers to your website. Search engine optimization (SEO) is the process of optimizing a website to increase the website’s visibility in search engine results, such as Google, and increase visitor traffic to the website.
Through search engine optimization services, Essey Marketing ensures your website has relevant content, keywords, links, and metatags – which are all necessary for ranking high on search engines. We optimize your website to ensure it ranks for relevant keywords and related searches, so you show up in results when users are looking for the type of product or service you offer.